More information about 3 way links
In a 3-way link structure, site A links to site B, site B links to site C, and site C links to site A. The linking structure is unidirectional or one-way. Site B doesn’t link back to site A. Site C doesn’t link back to site B. And site A doesn’t link back to site C.
Participation in a 3 way link exchange network can help your sites ranking in Google. To Google, sites within the network receive one-way links from other sites within the network – which Google rates higher than reciprocal links.
Although the 3 way link concept is straight forward and easy to understand, setting up and managing such a network can be difficult especially if you manually perform each task… And programming a web application to automate the labor involved can be tricky.
If you were to attempt to build your own 3 way link network here are a few things to consider:
Finding Participents
If you were to use Google to find potential participants, then that would fulfill one of the requirements that the site has been indexed by Google.
Probably the easiest people to convince are those webmasters who exchange reciprocal links. In the back of their minds, they would rather not link back to their link partners. To them the idea of a one way link is appealing. In reality, when you participate in a 3 way link network you do link to other sites but those other sites don’t link back to you. But don’t worry… Another group of sites in the network will link to you, but you won’t have to link back to them.
Managing the network
In a reciprocal link exchange, managing the links is as simple as making sure your partners are still linking back to you. If they aren’t, you ask them why not, and after a few attempts of getting them to comply but they still don’t, you simply remove their link.
Managing participant sites in a 3 way link network isn’t as easy. Picture yourself as site A linking to site B, site B then links to site C, which links to you or site A. You can easily see site C still linking to you, but what if site B, which doesn’t link back to you, stops linking to site C? You can monitor if site B continues to link to site C, but it adds to the effort required to run and maintain a true 3 way link network.
Other Considerations
Acquiring the incoming links from the 3 way link network should appear natural to Google. If a couple of hundred links start pointing immediately to a site, then that would appear unnatural and Google may consider it link spamming and penalize it.
While building those incoming links, it’s important to vary the anchor text keywords which point to your site. It would appear a site is trying to rank itself using unnatural means and Google prefers that webmasters avoid methods that taint the quality of their search results.
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Tags: 3 way links, link exchange, Linking Strategy, reciprocal links, search engine ranking